The popularity of American podcasts has doubled in the last decade. This trend has likely emerged due to the increasingly delightful and automatic mobile listening experience. However, my long journey in de-stimulation taught me that podcasts can easily become just another form of addiction and distraction. There seems to be a cultural assumption around podcasting that it will increase your quality of life and enhance your mind. I’ve realized that two superior factors make these assumptions deceptive: the cost of your time, and the cost of your mental clarity.
Unfortunately, the profiteers of the information age thrive off people with information addictions. Even the most prestigious thought leaders can fall victim to this subtle addiction under the justification that they are “receiving value.” Now that I have taken a break from podcast listening, I notice that it was actually reducing my value as a human. Now that we live in an attention economy, the quality of your time and mental clarity are more important than the quantity of knowledge that you consume. The emergence of podcasting in the last decade presents the opportunity to break the bottleneck of our knowledge consumption. I am here to tell you that expanding our bandwidth to consume information is the wrong problem. The real bandwidth to expand is our ability as humans to be meaningfully creative.
The overconsumption of podcasts will only make high-quality creativity more scarce. Being a high-quality creative demands that we maximize our ability to make conscious choices and respect daily observations. Overconsuming podcasts distracts us from exploring this space of insight. If we are always reacting to historical knowledge and intellectual thinking, then we cannot make meaningful discoveries about the actuality of our human condition. And it turns out that the greatest artists and business people emphasize seeing reality as it is as opposed to how we want it to be. Demystifying reality is useful and will allow us to be more creative. For example, spending an extra hour in contemplation in nature could give you the breakthrough clarity to follow a new curiosity that leads you to your greatest innovation, or the healing of an important relationship. This information economy culture shifted our creative goals to more quantity and less quality. Once again, the social system rewards the few in power who have the luxury to value more for their time than the aggressive marketing messages from competitive brands demand.
What does this mean for podcasters in 2022? As people begin to catch onto this trend, they will see that the intangible qualities of the podcasters are more important than the content itself. People will be motivated to listen to podcasts based on who you are, not what you say. As you listen to a podcaster you are absorbing the quality of their energy, belief systems, and relationships. To embody qualities such as inspiration, love, insight, and clarity will be more important than any particular fact. People have google if they need facts. Essentially there will be increased importance on the “vibe”, the identity, your ability to empower people, and how you make them feel through compassion and storytelling. In this sense podcasts can act like a form of meditation or mindset coaching for the podcaster and the listener. The quality of a podcast is more important than the content because the medium implies that you do not record the information.
Because podcasts are audio only, it can be hard to distinguish their quality. In fact, the podcast medium can be deceptive in that it assumes a great deal of power over your attention. When you are on a social media like YouTube or Instagram, your attention competes with numerous recommendations. However, podcasts exist in a different ecosystem of natural selection.
Here is an example of factors that make a successful podcast:
It takes great awareness and responsibility to break the cycle of passive consumption and instead demand for your time more than meaningless chatter. The fact that this digital media can scale with no marginal cost of replication should be a warning sign. The value of listening to a podcast does not come from its length but the change it creates in your life.
When I create a podcast it will focus on empowering people to make positive change in their lives. We can help people create positive change by creating solutions to mental problems that they cannot yet articulate. Ultimately it is everyone’s responsibility to realize that all problems originate in the mind and spirit. The podcast I create for Self Innovation will empower people realize choice, breakthrough delusions, heal conditioning, and live with wisdom.
Focus on the outcome, create your class, and ride the wave
Ancient Ayurvedic healing teaches us to eliminate that which prevents balance and wholeness.